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A good, solid guide to the sales process. The section on cultivating an ethical climate is especially commendable.”

Dr. Kenneth Blanchard, Co-founder & Chief Spiritual Officer of The Ken Blanchard Companies

This may be the most complete A to Z book on selling ever written. If you’re ready to learn selling, then read, absorb, and use the strategies in this brilliant book.”

James Malinchak, Featured on ABC's Hit TV Show, "Secret Millionaire", Founder,

“This book is filled with practical, tested, real-world material. A must read.

Tanis Cornell, AT&T Global Enterprise Manager, Network Appliance, Inc., Addison, TX

"Your textbook is an excellent resource for my sales class. The content is well organized, offers practical tools, presents materials and cases that promote students' critical thinking skills, and helps spur meaningful discussions. I highly recommend it to sales educators."

Ginny Jacobs, Instructor, University of Minnesota, College of Education and Human Development 

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