6th Edition:
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Welcome to
Selling: The Profession!

The 6th edition is loaded with new features and updates that help make it a complete teaching and training program for students, sales educators, and practitioners alike.

The new edition of Selling: The Profession is totally updated for today's competitive sales force. Some of the updated aspects and other highlights include:

The Latest Technology for Salespeople.

New features explain how you can make the most use of current technology to help you stay competitive and sell more effectively. Topics include: Contact Management Software, Sales Apps for Smartphones, Mapping Programs and the latest GPS Technology, and CRM Software.

Making Social Networking Your New Sales Partner.

Sections on Social Media show you how salespeople can use the explosive growth of Social Networking to make more sales in any economic climate!

Brand New Case Studies and Role-Plays.

The 6th edition includes 32 role-plays and 32 cases studies that are Brand New to this edition. They have been written especially for this book and effectively capture the real essence of each chapter.

How-To Techniques for all Phases of the Sales Cycle.

Proven techniques for approaching prospects, discovering their needs by listening, making the presentation, handling objections, closing the sale, and service after the sale comprise the "how to" portion of the book.

Effective Communication with Every Social Style.

Chapters on communication and social styles allow you to appreciate the dynamic behavioral relationships that take place in our daily interactions.

New Ways to Make More Sales.

This edition also features new methods for Handling Objections and Closing Techniques that can be used for any product or service you sell.

Want to use Selling: The Profession in your classroom or workplace? CONTACT US today!



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