“This may be the most complete A to Z book on selling ever written. If you’re ready to truly learn selling, then read, absorb, and use the strategies in this brilliant book. Dr. Lill is a true master!”
-James Malinchak, featured on ABC’s Hit TV Show, “Secret Millionaire”
Founder, www.BigMoneySpeaker.com

“A good, solid guide to the sales process. The section on cultivating an ethical climate is especially commendable.”
– Dr. Kenneth Blanchard, Co-author of The One Minute Manager and Customer Mania!

“Your 7th edition book and presentation slides are both vibrant and visually stunning. Today’s students are VISUAL learners. I congratulate you on the content for its accuracy and current message. I would recommend your book to all sales educators.”
-Professor Chet Trybus, Ferris State University, MI

“I’m most impressed. Your book is visually attractive inside and out. It is the most inviting, most readable sales text I’ve found. Its masterful blend of rigorous practicality fits my style of teaching sales. The content is solid, presented very well, and eminently usable. Many textbooks frustrate teachers and students, but I feel very comfortable with yours. Congratulations!”
– Dr. Robert Tangsrud, Mayville State University (ND)

“This book is filled with practical, tested, real-world material. A must read.”
– Tanis Cornell, AT&T Global Enterprise Manager, Network Appliance, Inc., Addison, TX

“Your textbook will have a dramatic impact on professional selling classes. This is the most complete, well-organized sales book I have ever used. I strongly recommend it to all my colleagues.”
– Dr. Robin Peterson, New Mexico State University

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